| From: | Neil Bothwick |
| Date: | 5 May 2000 at 09:28:33 |
| Subject: | Re: Goal (was Re: AA8) |
Conor Kerr said,
>> But then - I have never ever heard of "Ethical" advertising either ;-)
> You know, one day a man told me a story about something called a char-a-t,
> some sort of organisation that runs ads on TV from time to time....
While the charities are ethical, and their goal laudable, the ads are
often just the opposite. Because they are trying to help people instead
of make a profit, they can often get away with worse than a commercial
company.
It's often a case of the agency asking "how much emotional blackmail
can we get away with?"
Neil
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